• Farmers who have control over their businesses and access to tools that improve their economic and environmental performance.
• Buyers who are dedicated to purchasing that advances agricultural sustainability.
• A Marketplace that rewards innovation and environmental stewardship.
• Food that is nutritious, delicious and sustainably grown.
• Agriculture that sustains and revitalizes the natural resources and rural communities on which it depends.
• An Environment that provides clean air and water, healthy soil, and habitat for all living things.

To help achieve this vision, CURTIS CONSULTING works with its clients to:

• Develop Partnerships that bring together a diversity of stakeholders to define a common agenda, leverage resources and pursue change collaboratively.
• Create Standards for environmental performance and sustainability which are scientifically credible, measurable, and meaningful.
• Advance Policies that promote incentive-based change and reward farmers who provide environmental services.
• Support Research that develops applied tools for improving agricultural sustainability.
• Design Outreach and Education programs that encourage collaboration and put farmers at the forefront of implementation.
• Evaluate opportunities and outcomes.